What is revenue management consulting for hotels?

Revenue management consulting is the process of helping hotels to better manage their revenue. CHILCHILL Revenue management consultants help hotels increase their profits by optimizing the pricing of rooms, food and beverage items, and other services. The goal of revenue management consulting is to ensure that all areas of your business are running efficiently and effectively so that you can maximize your profits. This can be done by analyzing current systems and identifying any problems with them, then creating solutions for those problems within the system itself or by changing how it works.

Why outsource revenue management to CHILCHILL?

At CHILCHILL, we have a proven track record of success in hotel revenue management consulting. We’re passionate about helping hotels maximize their revenue and profits, and are dedicated to helping you succeed. Here are our top 10 reasons to outsource your revenue management to us: 1. We offer customized solutions that are tailored to fit your needs, so you can get the most out of your budget. 2. We have the expertise needed to identify the best options for your hotel’s revenue goals, and we’ll help you develop a strategy that’s right for you. 3. Our team is led by a Certified Hotel Revenue Management Professional (CHRM) who has more than 17 years of experience as a hotelier, so we know what it takes to achieve success in this industry. 4. Our staff is comprised of talented professionals who will work hard for you—and who understand what it means to be an effective consultant in this industry! 5. We pride ourselves on being accessible and responsive when it comes time for us to discuss your project with you or get updates from you about progress being made on our end. 6. Our consultants have been working with hotels for over years and understand the industry inside out. We take pride in providing high-quality service to our customers and we ensure that all our clients are satisfied with the services we provide them. 7. We give you access to expertise in every region of your hotel, so you can get the best advice possible on each aspect of revenue management. 8. Our consulting services are flexible and customizable, so you can get exactly what you need. 9. We have a team of experts who are dedicated to helping hotels achieve their goals through revenue management consulting. You’ll never be a number at CHILCHILL; you’ll always be treated like an individual with unique needs and goals for your hotel. 10. We’ve helped hotels worldwide improve their profit margins by as much as 50%, and have seen the best-performing hotels improve their profits by up to 80%.

How do we increase hotel room revenues?

When you’re looking to increase your hotel room revenues, it’s important to understand the entire process. From the moment someone books a room through the time they check out, each step affects their experience and how much they spend in your hotel. Here’s how it works: The first step is identifying how much you can charge for a room. This is called demand modeling and is done by gathering data from your customers’ stays and comparing it to the market prices for similar hotels. With this information in hand, you’ll be able to set an appropriate price point for every room type on your property. The second step is figuring out what factors affect demand—that is, why people choose one hotel over another. This includes things like location and amenities offered at different locales within a city or town as well as preferences among guests themselves (e.g., some people like to stay near shopping centers while others prefer quiet areas). You can use this knowledge to tailor your marketing campaigns so that they reach those who are most likely to respond favorably when presented with certain offers or promotions (i.e., those who live in cities with lots of shopping centers). Finally, once you’ve identified what kinds of promotions work best for which demographics based on previous

CHILCHILL is a strategic revenue management company

CHILCHILL is a strategic hotel revenue management company that offers digital solutions for hotels. Our team of experts is dedicated to increasing revenue for every business. We use data-driven tools and our expertise to help you maximize your profits by maximizing your occupancy rates, reducing costs and improving the guest experience. We have worked with many hotels of all sizes, from small boutique hotels to large chains, and we are confident that we can help you get the results you need! ChilChill is a strategic hotel revenue management company that helps hoteliers maximize their revenue in a competitive market. As a hotelier, you know that your revenues are directly related to the number of people who come through your doors and spend money. But how do you get those people in the door? ChilChill has the tools and expertise to help you answer that question, so that you can focus on growing your business instead of worrying about whether or not you’re maximizing your profits from each guest.

What services does CHILCHILL revenue management consulting firm offer?

At CHILCHILL, we offer revenue management consulting services that help our clients to streamline their operations and increase revenue. Our experts can help you with everything from basic revenue management to a full-scale analysis of all aspects of your hotel’s operation. We know that every company is different, but that doesn’t mean you have to be overwhelmed by the task of getting your hotel’s revenue management under control. Our team members have years of experience working with hotels across the country and around the world, and we’re ready to come in and help you get the most out of your hotel’s revenue management efforts. We offer a number of revenue management consulting services, including: – Hotel forecasting and modeling – Revenue optimization and maximization – Revenue management training – Revenue management consulting CHECK OUT ALL SERVICES

What are the benefits of outsourcing hotel revenue management?

Hotel revenue management is the process of managing a hotel’s revenue in order to maximize profits. It can be an incredibly complex process due to the many different variables that go into pricing and marketing, but it can also be very rewarding. While most hotels have some sort of internal hotel revenue management team, there are some benefits to outsourcing your revenue management efforts: Reduced costs: By outsourcing your revenue management efforts, you can reduce payroll costs by hiring only those employees you need for your specific needs. Also, outsourcing allows you to gain access to more experienced professionals who have been working in the industry for longer than your current employees have been alive. Better results: An outside firm will have no loyalty to your company; they will do what’s best for them and their client. This means that they’ll prioritize getting results over anything else. They’ll help you identify weaknesses within your current operations and come up with solutions for those problems. More time: With a dedicated team working on your behalf, there’s no need for you or anyone else from within your organization to spend time managing this aspect of your business anymore—you’ll be able to focus on other aspects of running your hotel or resort!

What are the 5 main concepts used in hotel revenue management?

The 5 main concepts used in hotel revenue management are: 1. Revenue Management: This is a process that allows you to manage your hotel’s profit and loss, as well as inventory. 2. Inventory Management: This is a process that allows you to control the number of rooms available for rent and the price at which they are sold. 3. Pricing Strategy: This is a strategy that helps you determine what your customers will be willing to pay for their room when demand is high, and what they’ll pay when demand is low. 4. Rate Optimization: This is a process that helps you find optimal rates based on supply and demand so that you make the most money while keeping rooms booked at 100% capacity. 5. Revenue Optimization: This is a process that helps you maximize revenue by optimizing pricing, occupancy levels, and room yield per night (which refers to how much money guests spend on food, drinks, etc.).

Why is revenue management important in hotels?

There’s a reason why revenue management is one of the most important aspects of hotel operations. Revenue management is the process of maximizing your hotel’s revenue while also ensuring that you’re providing a great guest experience. It sounds simple, but it takes a lot of work and expertise to get right. In this post, we’ll explain: -Why revenue management is important in hotels. Revenues management is important in hotels because it helps maximize revenue by improving the customer experience. Revenue management is a process of analyzing revenue and costs against each other, in order to determine the profit-maximizing price for each customer segment. Revenue management can be used to increase revenue by increasing occupancy rates, reducing the average rate per room night or increasing the percentage of occupied rooms, or both. Revenue management can also be used to reduce costs by reducing staff hours, energy consumption and waste generation. -How to implement a revenue management strategies at your hotel Implementing a revenue management strategy at your hotel is a great way to increase profits. Here are some tips for getting started: -Start with your data. What kind of information do you have on past bookings? What has worked in the past? What hasn’t? -Look at your pricing structure. Are there any holes in it that need to be filled, or ways you can optimize it for greater profitability? -Look at your occupancy rates and how they’ve changed over time. Do you see any patterns there? If so, what do they tell you about where your business is headed and what needs to be done to get there?

How does hotel revenue management improve Ranking & visibility?

Hotel revenue management is the process of optimizing your hotel’s revenue by managing rates, inventory, and other aspects of your hotel. The goal of hotel revenue management is to maximize profits while minimizing expenses. It helps you increase your visibility on search engines and on travel sites such as Expedia or Booking.com. Hotel revenue management allows you to increase the number of reservations at your hotel, which will improve your ranking on search engines and make it easier for customers to find your property. Hotel revenue management is a process that helps hoteliers understand the factors that influence their revenue, and then make strategic decisions to maximize it. Revenue management is not just about collecting more money from guests: It’s also about making sure that each guest receives an experience that reflects your brand’s values. When properly implemented, revenue management can help you improve everything from your ranking on Google search results to how often people stay at your hotel. Hotel revenue management is a very important part of your hotel’s strategy. Your hotel needs to be able to manage its revenue in order to stay profitable and successful. If you are not managing your hotel’s revenue properly, it can lead to problems like overbooking, which means that guests may not get the room they want and therefore won’t be happy. This can also lead to lost money because the room was not rented out at all. Managing your hotel’s revenue will increase your rankings on sites like Google and TripAdvisor because those sites want to give their users the best reviews possible, which means that they need to know that you have a good business model in place.

Why outsourcing hotel revenue management to CHILCHILL?

Hotel revenue management is a critical part of the hotel industry. It’s not just about collecting the rent from the guests, but also about maximizing profit for your business. When you outsource your revenue management to us, you get access to years of expertise in this field. We’ve worked with hotels from all over the world, helping them maximize revenue and profits. We know what works, and we can help you do it too. It requires extensive knowledge of how to manage a hotel’s revenue, and it also requires a way of thinking that can be applied to many different types of hotels. When you outsource your hotel revenue management to CHILCHILL, we’ll take care of the day-to-day details for you—so you can focus on what matters most: growing your business. At CHILCHILL, we believe that you should be able to focus on what’s important—running your hotel, not worrying about the minutiae of revenue management. That’s why we’ve put together a team of experts in the field who can help you make sure that you’re maximizing your revenue and making the most out of every customer. And we’re here around the clock, so if you need something or have a question, we’re just an email away. If you want to take advantage of our expertise and experience, give us a call today!

Top 10 Strategies To Increase Hotel Direct Bookings

April 25, 2020
Posted by: CHILCHILL
Categories: Hotel Revenue & Sales Consulting Services, Outsourcing Hotel Revenue Management

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Top 10 Strategies To Increase Hotel Direct Bookings

How would you plan to get more direct bookings when the average hotel website conversion rate stands at below 2%, despite hoteliers spending on marketing and SEO activities?

Well, there is no definite, isolated way to drastically increase direct bookings at your hotel.

Increased direct booking is a result of many collaborative efforts.

And most importantly, you must strike a delicate balance between your OTA strategy and direct booking strategy. This is advisable because many potential guests come to your website after they discover your brand on an OTA platform.

Here are some of the tricks that can help you attract more guests to your property, directly.

1. Leverage the power of a well-optimized website

When we talk about how to increase direct booking, your hotel brand website plays a crucial role. It must have a strong digital identity to attract maximum visitors.

Your hotel website should be –
- Visually attractive, easy-to-navigate and above all, it should be user-friendly
- It should be properly optimized for search engines. This makes your hotel website visible on search engines, thus attracting increased visitors
- You must consider using relevant content on your website to garner organic traffic to your website. Direct booking coming from desktops contributes 84% of bookings.
- Implement multi-language and multi-currency features
- Allow your website visitor to explore your hotel through ‘Virtual Tour’
- Offer and ensure ‘Best Rate Guarantee’
- Most importantly, your hotel website should be mobile-responsive. Because, bookings coming from mobile devices are increasing year on year, which stands at around 10%, currently
Don’t forget to ensure that your website does not take long time to load.
- According to Tnooz, 32% of bookings on mobile devices are abandoned due to slow loading time
- Around 30% will abandon a transaction due to poor mobile responsiveness
- This could lead to around 10% reduction in direct booking conversion
2. Integrate a Web Booking Engine, turn your brand website into a potential source of direct booking

Integrating a web booking engine into your brand website enables your website visitors to view the availability of rooms in real-time. This is one of the easiest ways to increase direct hotel bookings. Guests could even receive instant confirmation against their bookings directly from your hotel PMS. This enhances a guest’s confidence that the hotel would definitely honor the booking.

Make sure that the booking engine can help you in –
- Processing and handling payments
- Allowing you to offer deals based on your booking rules and different payment options

3. Allow guests to book directly through your brand’s Facebook page

In today’s world of ‘social media frenzy’, leading platforms like Facebook play a major role in increasing your hotel’s brand awareness and presence across the globe. Guests are not only sharing their hotel stay experience and photos on Facebook, but are also using these platforms to book their accommodation.

Adopt a booking engine that can be integrated with your brand’s Facebook page. It would help travelers to book directly with you from your hotel’s Facebook page. Plus, you need to promote positive reviews to attract potential bookers.

Here is how Facebook plays a crucial role –
- 76% of travelers post their vacation photos and reviews regularly
- Around 52% of Facebook users say that their friends’ photos inspire their travel plan
4. Grow your presence on metasearch engines

According to Trivago, around 50% of all online bookers use metasearch to find their ideal hotel, and this trend is set to go up in coming years. Metasearch engines help travellers make an informed hotel reservation by allowing them to compare a hotel’s price listed on several OTAs. It also shows the price mentioned on the hotel website.

Now, here is the trick – promote your website rates on metasearch. This would prompt a traveler to visit the hotel’s brand website, thus giving a boost to direct booking.

How can we help you?

CHILCHILL Consulting has always been focused around providing simple, straightforward and affordable hospitality consulting, revenue management support, advice and training to hotel owners and hospitality professionals.

Looking for a First-Class Hotel Direct Booking Strategy?

Top 10 Strategies To Increase Hotel Direct Bookings

1. Leverage the power of a well-optimized website

2. Integrate a Web Booking Engine, turn your brand website into a potential source of direct booking

3. Allow guests to book directly through your brand’s Facebook page

4. Grow your presence on metasearch engines

Revenue Management Services

01. Audit

Revenue Management Audit

02. Mix

Hotel Business Mix Strategy

03. OTAs

OTA Channels Management

04. Compset

Competitor Set Analysis

05. Packages

Hotel Packages and Promotions

06. Pricing

Pricing Strategy Setup

07. Rev. Calls

Revenue & Strategy Calls

Outsourced Hotel Revenue Management Service,at the right time.

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The Best Revenue Management Consulting Firm

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Revenue Management Consultants

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Here are our top 10 reasons to outsource your revenue management to us:

We offer a number of revenue management consulting services, including:

-Why revenue management is important in hotels.

-How to implement a revenue management strategies at your hotel

What make us The best outsourced Revenue Management Company

40% RevPAR Increase

Experienced in Hotel Revenue Management

75%+ Direct Sales

Increase Hotel exposure, direct booking

9% Above Budget

Your hotel business is ours, we care

35% + Other Segement

Focus on all market segments production

0% Public Rate Parity

Hotel Suffer from rate parity, but you..

98% Forecast Accuracy

Forecast accuracy is a key, we have it

Revenue Manager for hire? Contact us Now

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