Airbnb is a great way to make money by renting out your extra space. But how do you stand out from all the other listings? With the right Airbnb SEO strategy, you can make sure your listing gets noticed by potential guests. Here are some tips for improving your Airbnb SEO and increasing bookings.
Airbnb SEO is one of the most important aspects of your strategy, and it’s something you should be looking into as soon as possible. In fact, Airbnb SEO is so important that you can actually get penalized if you don’t follow the rules. So what are those rules? And how do they affect your Airbnb SEO?
Airbnb SEO Strategies to Increase Bookings
In order to stand out and gain more bookings, you need to use specific Airbnb SEO strategies. These include the following 7 tips:
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Conduct Keyword Research
Keywords are the words that your customers use to search for your Airbnb listing. If you don’t know what they are, you’ll have a hard time getting them to your listing. You can find out what keywords people are using by looking at Google Analytics for your website or using a keyword research tool like Google Keyword Planner or SEMrush.
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Use the right keywords
Once you’ve completed your keyword research, it’s time to choose the most important words and phrases that will help drive traffic towards your site as well as increase bookings. In order for these words or phrases to work effectively though, they need to be placed within their content so that both humans and search engines can find them easily when searching for relevant content online (i.e., when someone searches “Airbnb”).
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Optimize title and description
Write a description that will catch the eye of potential guests! The goal is not to describe every single detail about your space—it’s to make someone want to book it (and maybe even convince them that booking it is their only option).
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Make sure your description is professional, informative, and well-written
A well-written and informative description can help potential guests feel more comfortable booking your space. You want to make sure that your descriptions are accurate and easy to understand, especially if you’re offering a place that isn’t brand new or has some quirks. You don’t want people feeling like they have to guess what they’re getting into – so be honest about everything (including any negatives).
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Create quality images for your listing
Take good pictures! You may think that having a great location and an awesome space means that no one will care about the photos, but this isn’t true at all. Photos are what people see first when they look at listings; they’ll decide if they want to read more based on what they see in those photos.
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Fill out all fields
Don’t leave any field blank or just write “see details” there. That will make it look like you don’t care about how your listing looks or sounds – and if someone is checking out listings on Airbnb, they probably care about details! Also, filling out all fields will help with conversion rates – because people who see complete listings are more likely to book than those who don’t see all of the info they need right away (like pricing).
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Offer a variety of accommodations and locations
Listing more than one option is a great way to increase your conversion rate – because people who see different options can decide which one they want and then book it. You might even be able to offer something that’s cheaper than what you usually charge; that could help you get some “budget conscious” guests who have been looking for deals on Airbnb!
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