CHILCHILL

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Hurghada, EGYPT.

What is OTAs?

The definition of an online travel agency (OTA) is a website that sells travel-related products, including airline tickets, car rentals, cruises, experiences, accommodations and more. Vacation rental managers would utilize OTAs that specialize in renting temporary housing to travelers.

OTA’s or Online Travel Agents are websites dedicated to travel booking, such as Agoda.com, Booking.com, Ctrip.com & Expedia.com. More than 1.5 billion people book trips each year and 70% of those bookings are now made online!

Certain OTA’s now have significant market share and now have a significant role in the hospitality and travel industry in helping drive awareness and supply for hotels across the globe. Online travel agent listings are free, but commissions between 15-20% are levied each time a booking is made for your property. Hotels provide their partner OTA’s and meta search channels with content, rates and availability using software systems such as channel managers, which gives global distribution.

Why is OTA management important for hotels?

Now more than ever, global travelers are researching locations and booking hotels online and hotels who fail to adapt to this change in trend/behavior will not be able to survive. The hotels who maximize their exposure with pro-active OTA strategies will be able to beat the competition and gain relative market share.

OTA’s provide hotels with a global reach and serve as both a marketing and distribution channel, allowing properties to take advantage of the large marketing budgets, international exposure, and extraordinary online presence to drive revenue. Studies have shown that hotels which are present on OTA’s also benefit from a “billboard effect”, which is an increase in direct bookings by virtue of OTA presence.

Hotel OTAs Management & Consultancy

Our main OTAs management goal is the same as the goal of hotel owners, to maximize revenue. We provide custom inventory and rate management services which help hotels to achieve that goal. Following detailed assessment, our experienced team of OTAs account relationship managers and revenue managers setup and manage OTAs channels on your behalf, removing the stress and strain and allowing you to focus on managing your hotel.

Here are some of our key areas of focus as part of our OTA & revenue management protocols:

 

  • Distribution: OTA channel selection, effective distribution & commission minimization.
  • Content: Optimisation of text descriptions, photography & videography.
  • Rates: Creation & distribution of dynamic rate structure.
  • Availability: Management & distribution of inventory.
  • Policies: Creation & optimisation of hotel booking policies to maximize revenue.

 

Our dedicated team will manage your OTA’s on a day-to-day basis and will establish tailor made revenue management strategies, technologies and guidelines which help you to outperform competitors, operate more efficiently and maximize RevPAR.

WHY WORK WITH
CHILCHILL HOTELS MANAGEMENT CONSULTING COMPANY?

CHILCHILL hotels management consulting Company has a team of experienced hotel specialists, experts in analyzing and adapting to complex, competitive and dynamic market conditions.

We are hotels revenue, sales and marketing consulting agency made up of industry sales representation professionals, who create high-performing hotels by implementing personalized, cost-effective OTA management solutions, honed over years into industry-specific winning formulas. We embed within your team and provide hotel owners and operators with fully outsourced total OTA management solutions tailor made for each property.

Get in contact with us today to find out how we can help to ensure that your hotel or resort is presented in the best possible light in your OTA accounts so that your property stands out from the crowd and maximizes occupancy, RevPAR & GopPAR.

OTAs Management Pricing Select any plan that suits your needs, we offer a full OTAs management You will need not to worry about it anymore

We will manage your OTA’s on a day-to-day basis and will establish tailor made revenue management strategies, technologies and guidelines which help you to outperform competitors, operate more efficiently and maximize RevPAR.

EXCELLENT
Small Hotels
350 Monthly USD
Hotels upto 20 rooms
✔ OTAs Distribution ✔ Content update ✔ Rates upload ✔ Running OTAs promotions ✔ Update Availability ✔ Policies ✔ Ristrictions ✔ OTAs Bundle packages ✔ Pricing Strategy ✔ Guest inquiries Management ✔ Guest Reviews Management ✔ OTAs Monthly Commission Management ✔ OTA Channel Manager System included ✔ Handle OTAs Bookings ✔ Dedicated expert for your hotel ✔ 24/7 Service ✔ bi-weekly Sales strategy meeting
EXCELLENT
Medium Hotels
480 Monthly USD
Hotels upto 40 rooms
✔ OTAs Distribution ✔ Content update ✔ Rates upload ✔ Running OTAs promotions ✔ Update Availability ✔ Policies ✔ Ristrictions ✔ OTAs Bundle packages ✔ Pricing Strategy ✔ Guest inquiries Management ✔ Guest Reviews Management ✔ OTAs Monthly Commission Management ✔ OTA Channel Manager System included ✔ Handle OTAs Bookings ✔ Dedicated expert for your hotel ✔ 24/7 Service ✔ bi-weekly Sales strategy meeting
EXCELLENT
Large Hotels
750 Monthly USD
Hotels upto 100 rooms
✔ OTAs Distribution ✔ Content update ✔ Rates upload ✔ Running OTAs promotions ✔ Update Availability ✔ Policies ✔ Ristrictions ✔ OTAs Bundle packages ✔ Pricing Strategy ✔ Guest inquiries Management ✔ Guest Reviews Management ✔ OTAs Monthly Commission Management ✔ OTA Channel Manager System included ✔ Handle OTAs Bookings ✔ Dedicated expert for your hotel ✔ 24/7 Service ✔ bi-weekly Sales strategy meeting

OTA Channel Management

If you have ever worked with OTAs, you can empathize when you hear the words “necessary evil.” Our clients repeatedly tell us “we hate the margins, but we need their business.” After all, independent hotels are paying up to 30% commission for every booking, so it’s natural to question whether or not you need to partner with OTAs like Expedia, Priceline, and Orbitz.

With an effective OTA strategy in place, you will not only increase the ADR from the OTA channel, but you will also see an increase in ADR from your direct channels leading to the highest RevPar levels your hotel has ever achieved. CHILCHILL has a proven model that has helped over 20 hotels beat the competition using the CHILCHILL OTA strategy.

Why OTA Pricing Strategy

High Visibility

Whether you are an established hotel or a new property, you can provide instant visibility by employing an effective OTA strategy that makes it easier for consumers to book your hotel. OTAs such as Expedia, Priceline, Orbitz, etc., continue to provide the “billboard effect” and continue to grow in demand year after year as they invest in key technologies such as mobile.

International Opportunity

Whether you are an established hotel or a new property, you can provide instant visibility by employing an effective OTA strategy that makes it easier for consumers to book your hotel. OTAs such as Expedia, Priceline, Orbitz, etc., continue to provide the “billboard effect” and continue to grow in demand year after year as they invest in key technologies such as mobile.

Mobile Strategy

Every channel is seeing explosive growth in the number of mobile bookings and it is no surprise to see this stat persist in OTAs. Each of the major players continues to experience mobile booking growth with no end in sight. Are you aware of the effect mobile is having on the trend in booking windows? Learn how CHILCHILL can ensure you stay ahead of your competitors.

Meta Search

Are metasearch websites a fad or are they here to stay? Sites like TripAdvisor and Kayak remain the fastest growing websites within the travel space and that will continue to be the case due to the simplicity these websites provide consumers when making travel decisions. In fact, TripAdvisor generated over 465 million reviews with over 390 million unique visitors per month in 2016.