Sales & Marketing Management

At the base of the success of any hotel lies a comprehensive sales and marketing strategy. Our team contains experts in internet marketing, online distribution and sales representation.
Sales & Marketing are two separate and distinct areas of the business, and require a good understanding of the local market place in which the business is operating in. Large expenditure can be used up quickly providing little or no return if not managed carefully.

Hotels & Resorts Sales & Marketing Management Consulting Service

We use the following support functions:
  • Full annual sales and marketing planning
  • Review of local advertising
  • Carry out competitor SWOT analysis
  • Evaluate current local corporate contracts
  • Review of current and lapsed users
  • Review activity with main booking agents
  • Review activity with major websites
  • On-the-road sales presence
  • High impact literature
  • Public relations activity
  • Brochure collateral in use
  • Online and direct marketing
Our leisure marketing activities include:

Regular E-Shots to the internal hotel database and the large Magnate Hospitality email list
  • E- Media Campaigns via Third Parties.
  • National Media Campaigns
  • Third Party Internet Sites – Seasonal campaigns on major UK and international sites
Activities within the groups and tours market include:
  • Regular E Shots with gaps and Offers to our Groups Operators Database
  • Attendance at Trade Exhibitions including World Travel Market, Best Of British and Ireland, International Group Leisure Show
  • Active Membership of Coach Tourism Council (CTC) and Group Tour organisers Association (GTOA)
  • Introducing highly targeted ‘Group Brief’ system for your group requirements
Corporate sales activity with major national Accounts:
  • RFP negotiation and online completion
  • National corporate account management
  • Agency sales
  • Active membership and attendance of Hotel Bookings Agents Association (HBAA) meetings
  • Attendance at corporate and meetings exhibitions including Confex
  • Introducing an online sales planner for your sales team to utilise
Working with Magnate Hospitality Management gives you the ability to tap into a sales & marketing process that is already delivering business to hotels and which is able to work with larger partners and deliver better business opportunities than would be possible working independently